Puma X Solange Girls of Blaze Collection
GIRLS OF BLAZE
Last year Solange was asked to be Puma's new Creative Consultant and Art Director. With the release of her new sneaker look book "Girls of Blaze", Solange reminds us that we can't wait for spring to come. Curly haired girls pop against colored backgrounds. Dressed in bright attire they model Solange's new designs and collection for Puma's Athletic Footwear. With the assistance of New York based photographer Alan Ferguson (her longtime boyfriend) , Nigerian sisters Darlene and Lizzy Okpo of William Okpo, Gerlan Marcel of Gerlan Jeans and Hisham Baroocha her campaign is a visual success. As stylist we always love it when artists share behind the scenes pictures. It's even better when they share video! Which is exactly what Solange did. Check out the video on her tumblr page mydamnblog.
Solange has done a wonderful job of revamping Puma's Disc sneaker. We wouldn't mind owning a pair for our selves! These shoes would definitely brighten up any ones day with their bright colors and and retro prints.
Solange released this statement about her new collaboration with Puma on her tumblr page:
"AFTER YEARS OF Art DIRECTING MY OWN PROJECTS AND VISUALS, INCLUDING Music Videos, PHOTO SHOOTS, ALBUM ARTWORK AND Web Content AMONG MANY OTHERS, I AM EXTREMELY EXCITED TO ANNOUNCE THAT I AM NOW ABLE TO APPLY MY PASSION FOR ALL THINGS DESIGN INTO MY NEW ROLL AS AN ART DIRECTOR FOR THE ICONIC PUMA!!!
IT IS IN MY NEW ROLE THAT I AM ABLE TO EXPRESS MY LOVE FOR NOT ONLY DESIGN BUT THE Conception OF Creative Ideas, AND THE EXECUTION OF THEM BY CURATING AMAZINGLY TALENTED TEAMS. I’VE HAD SO MUCH FUN PRODUCING SPECIAL CONTENT, AD CAMPAIGNS, EVENTS, AND WORKING ALONGSIDE THE AWESOME PUMA TEAM WITH SOME OF MY FAVORITE EMERGING Artists, PHOTOGRAPHERS, Graphic Designers TO CREATE ACTIVATIONS THAT REALLY CELEBRATES BOTH MINE AND PUMA’S APPROACH AND PHILOSOPHIES.
Over the Summer, I PAIRED FOUR INCREDIBLE DESIGNERS (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) TO INTERPRET A PERSONAL FAVORITE OF MINE, THE CLASSIC PUMA DISC. EACH DESIGNER INCORPORATED AND INFUSED IT WITH THEIR OWN DISTINCTIVE AESTHETIC TO PRESENT OUR COLLECTION, “GIRLS OF BLAZE”, INSPIRED BY THE SIGHTS AND SOUNDS OF BRAZIL. I COULDN’T BE MORE EXCITED ABOUT THE RESULTS. THE SHIT IS WILD, AND COME FEBRUARY I HOPE YOU WILL BE JUST AS IN LOVE AS I AM. THIS HAS BEEN A DREAM JOB, AND THE RIDE HAS JUST BEGUN!
* FUN FACT : Solange was inspired by Brazil for the design her collection.